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ALPIX-AI / AI visibility (GEO)

AI visibility · GEO · South Tyrol

AI visibility for hotels: get recommended by ChatGPT, Gemini and Perplexity

Generative Engine Optimization, GEO for short, makes sure that AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI answers know a hotel, describe it correctly and recommend it. ALPIX-AI from South Tyrol does GEO exclusively for hotels: we measure what AI says about your property today, fix the causes on your website and measure again every month.

At a glance

Measured in
ChatGPT, Gemini, Perplexity and Google's AI answers
Languages
German, Italian, English
Basis
20 typical guest questions per language, each asked several times
Commitment
implementation and honest measurement, no promised rankings

What AI visibility includes

  • Baseline measurement

    20 typical guest questions per language across several AI assistants. We record: is your property mentioned, are the facts right, which source is linked.

  • Technical check

    Can the AI providers' search crawlers read your site, for example OAI-SearchBot, PerplexityBot and Googlebot? Is the content in the HTML or only in scripts? Does every language have its own address?

  • Facts in plain text

    Rooms, facilities, times and starting prices as text an AI can take over word for word, without touching your booking flow.

  • Answers that stand alone

    Real guest questions with answers that stay correct when quoted on their own. Plus schema.org structured data for the hotel, offers and FAQs.

  • Consistent information

    Website, Google Business Profile and portals say the same thing. Contradictions cost trust, with guests and with AI.

  • Monthly measurement

    Same questions, same conditions, before and after in the report. So you see what works.

What is GEO, and how is it different from SEO?

SEO puts a website into Google's list of results. GEO makes sure an AI builds its answer from that website and names the hotel in it. The guest no longer sees ten links, but a recommendation with two or three properties.

An AI does not quote a whole page, it quotes single paragraphs. It only takes what it can read as plain text: rooms, facilities, times, starting prices. Anything that only lives in images, PDF brochures or the booking engine does not exist for it. SEO remains the foundation: a site Google cannot read cleanly will not be recommended by an AI either.

Mentioned is not the same as cited

In our measurements we see three levels. On the first, the hotel is invisible to AI. On the second it is mentioned, but the AI links a booking portal as the source. The guest lands there and books with commission. Only on the third level does the AI cite the hotel's own website, and the guest comes direct.

The second level feels like success and is not. That is why every measurement records separately whether the property is mentioned and whether its own address appears as a source.

What we do not promise

No AI provider sells places in its answers, and nobody can guarantee a mention. Whoever promises that is not telling the truth. We commit to what we implement and how we measure, and every month we show you the result with the same questions under the same conditions.

How it works

  1. Free first look

    We ask a few typical guest questions about your area and show you whether and how your property appears today.

  2. Measurement and technical check

    The full measurement in three languages and a review of your website. Afterwards you know where it breaks.

  3. Implementation

    We extend your existing site or build a new one if the old one no longer holds up technically. We tell you openly which applies.

  4. Measure again

    Every month with the same questions. AI assistants only pick up changes after days or weeks, so the trend is what counts.

Frequently asked questions

What is GEO?

GEO stands for Generative Engine Optimization: the work of making AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI answers know a business, describe it correctly and recommend it. For hotels this mainly means facts in plain text, answers to real guest questions and a technically clean, multilingual website.

How fast does AI visibility work?

AI assistants only see changes to a website once they have read it again, usually after days or weeks. That is why we measure monthly and not the day after a change. A single AI answer says little, because it comes out slightly different every time.

Do I need a new website for GEO?

Often not. Sometimes only paragraphs with plain facts or a separate address per language are missing. Sometimes the site no longer holds up technically, for example because content is only loaded by script. We tell you honestly which case applies to you.

Is an llms.txt file enough?

No. An llms.txt does no harm, but on its own it achieves little: according to current analyses most AI crawlers do not even fetch it. What matters is plain-text content, clean technology and information that matches everywhere.

Why is every question asked several times?

AI answers vary. The same question can name a hotel once and not the next time. Asking only once measures chance. We ask every question several times and only count what repeats.

Can ALPIX-AI guarantee that my hotel will be recommended?

No, and nobody can seriously do so. We guarantee the implementation and an honest, traceable measurement.

More services from ALPIX-AI

Hotel websitesALPIX-AI builds hotel websites in South Tyrol: custom design, German, Italian and English with separate addresses, fast on mobile and built so that Google and AI assistants find your property.Learn more →Hotel chatbotThe digital receptionist by ALPIX-AI: a multilingual AI chatbot for hotel websites in South Tyrol. Answers guest questions around the clock in German, Italian and English and turns them into enquiries.Learn more →

What does AI find about your hotel today?

In a free first call we look together at what Google and AI assistants say about your hotel today, and what to tackle first. Honestly, even if the answer is: nothing.

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